Redefining Conscious Style

What an honor to be part of this campaign with AGCF and female founder Alexandra Gucci Zarinri - her vision for conscious luxury is as inspiring as she is. Alexandra is the granddaughter of Aldo Gucci (who himself played a pivotal role in transforming Gucci from a small family business into a globally recognized brand.) AGCF ("Alexandra Gucci Creative Foundation") is all about timeless design, ethical manufacturing, and real impact. The Aurelia Tote caught my eye first, but it’s the heart behind it that stayed with me: 20% of profits go to AGCF’s global foundation, supporting meaningful causes focused on women and children around the world. They also manufacture in small, family owned factories in Spain using high-quality Italian leathers. This is luxury that feels personal, purposeful, and so inspiring to be part of - and it's a statement of where fashion is headed.